{"id":562,"date":"2016-10-16T17:37:02","date_gmt":"2016-10-16T15:37:02","guid":{"rendered":"http:\/\/betterconsultants.es\/wordpress\/?page_id=562"},"modified":"2019-03-12T19:12:36","modified_gmt":"2019-03-12T18:12:36","slug":"publica-gestion-publicidad-alveo-ccm","status":"publish","type":"page","link":"https:\/\/www.betterconsultants.es\/ca\/publica-gestion-publicidad-alveo-ccm\/","title":{"rendered":"alveoCCM-PUBLIC@ Gesti\u00f3 de Publicitat"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”off|desktop” admin_label=”section” _builder_version=”3.19.9″ background_image=”https:\/\/www.betterconsultants.es\/ca\/wp-content\/uploads\/2018\/01\/campana-comercial.jpg” animation_style=”zoom” animation_intensity_zoom=”2%”][et_pb_row custom_padding=”230px|0px|230px|0px” custom_padding_tablet=”140px|0px|140px|0px” custom_padding_phone=”80px|0px|80px|0px” custom_padding_last_edited=”on|phone” _builder_version=”3.0.105″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row custom_padding=”90px|0px|30px|0px” _builder_version=”3.0.105″][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.20.2″ text_font=”|300|||||||” header_text_color=”#000000″ header_font_size_tablet=”32px” header_font_size_phone=”28px” header_font_size_last_edited=”on|desktop” header_4_text_color=”#ffffff” background_color=”#ffffff” box_shadow_style=”preset1″ background_layout=”dark” custom_margin=”-180px|||” custom_margin_last_edited=”on|desktop” custom_padding=”30px|30px|30px|30px” custom_padding_tablet=”80px|30px|43px|30px” custom_padding_last_edited=”on|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”30%” animation_starting_opacity=”20%”]<\/p>\n

<\/h1>\n

alveoCCM-PUBLIC@ Gesti\u00f3 de Publicitat<\/h1>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”13px|0px|47px|0px|false|false”][et_pb_row custom_padding=”0px|0px|27px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.106″]<\/p>\n

Ofereix als usuaris de m\u00e0rqueting la possibilitat de definir detalladament les seves campanyes publicit\u00e0ries indicant els terminis de vig\u00e8ncia de les campanyes, grups de persones a les quals s’adrecen, canals publicitaris utilitzats i missatges publicitaris personalitzats segons cada cas.<\/h4>\n

La freq\u00fc\u00e8ncia d’enviament dels missatges es determina per cada campanya, grup objectiu i canal publicitari utilitzat. La nostra soluci\u00f3 es recolza en tres conceptes b\u00e0sics:<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0px|0px|27px|0px” _builder_version=”3.19.9″ animation_style=”zoom” animation_intensity_zoom=”2%”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.106″]<\/p>\n

Campanya publicit\u00e0ria<\/span><\/h5>\n
Grup objectiu<\/span><\/h5>\n
Canal publicitari<\/span><\/h5>\n

 
\n[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.106″]<\/p>\n

qu\u00e8 volem comunicar?<\/h5>\n
a quin col \u00b7 lectiu?<\/h5>\n
per quina via?<\/h5>\n

 
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”42px|0px|13px|0px” _builder_version=”3.0.91″][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.20.2″ custom_padding=”0px|0px|0px|0px”]<\/p>\n

Grups objectiu<\/strong><\/span><\/h3>\n

M\u00e0xima flexibilitat en la selecci\u00f3 de persones a les quals dirigir els missatges publicitaris:<\/p>\n

A trav\u00e9s de filtres de control associades als documents (model de formulari-producte associat, prov\u00edncia dest\u00ed, segment de client, etc.).<\/p>\n

A partir de seleccions de clients procedents de sistemes de CRM.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/www.betterconsultants.es\/ca\/wp-content\/uploads\/2018\/03\/onceptg35.png” align=”center” force_fullwidth=”on” admin_label=”Imagen” _builder_version=”3.19.9″ animation_style=”zoom” animation_intensity_zoom=”2%” use_border_color=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”44px|0px|58px|0px|false|false” _builder_version=”3.0.91″][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/www.betterconsultants.es\/ca\/wp-content\/uploads\/2018\/03\/email-icon-300×269.jpg” align=”center” _builder_version=”3.19.9″ animation_style=”zoom” animation_intensity_zoom=”2%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.20.2″ custom_padding=”20px|20px|20px|20px”]<\/p>\n

Suports de comunicaci\u00f3<\/strong><\/span><\/h3>\n

Utilitzaci\u00f3 de diversos mitjans per comunicar amb els clients objectiu:<\/p>\n

P\u00e0gines de presentaci\u00f3 en la correspond\u00e8ncia operativa en paper.<\/p>\n

Mailings personalitzats i encartaments inserits en els trens d’acabat.<\/p>\n

Inclusi\u00f3 din\u00e0mica de missatges en buits lliures de anversos i reversos.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0|0px|13px|0px” _builder_version=”3.0.106″][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.20.2″ custom_padding=”0px|0px|0px|0px”]<\/p>\n

\u00a0Gesti\u00f3 de campanyes<\/strong><\/span><\/h3>\n

Ajuts online per a l’administraci\u00f3 de les diferents campanyes publicit\u00e0ries:<\/p>\n

Control autom\u00e0tic del termini de vig\u00e8ncia de les campanyes i la freq\u00fc\u00e8ncia d’enviaments.<\/p>\n

Gesti\u00f3 de prioritats. Resoluci\u00f3 de concurr\u00e8ncies entre campanyes diferents.<\/p>\n

Rastres de clients contactats \/ no contactats. Control de “Robinsons”.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_image src=”https:\/\/www.betterconsultants.es\/ca\/wp-content\/uploads\/2019\/03\/Campaigmgr07653.jpg” _builder_version=”3.20.2″ animation_style=”zoom” animation_intensity_zoom=”2%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” custom_padding_last_edited=”off|desktop” _builder_version=”3.0.106″ background_image=”https:\/\/www.betterconsultants.es\/ca\/wp-content\/uploads\/2018\/01\/campana-comercial.jpg” next_background_color=”#0000…<\/p>\n","protected":false},"author":1,"featured_media":8422,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

Public@<\/strong> permite dirigirse a cada cliente de manera personalizada y obtener el m\u00e1ximo rendimiento de la publicidad. Nuestra soluci\u00f3n se apoya en tres conceptos b\u00e1sicos:<\/p>